Where does your target audience spend most of their time? That is where you need to be. Microsoft has a great Facebook career page called Microsoft Life. In the example shown below, Microsoft Life organized a live interview with a few Microsoft recruiters. Potential candidates could send in their questions before the event and tune in during a live broadcast.
How to incorporate social selling into your sales strategy. of identifying prospects, generating leads, and maintaining customer relations through social media. They paired videos and long-form Tweets to showcase how one employee made a career change to tech. Tell stories about a range of employee experiences to.
It is not simply called Microsoft Careers, but Microsoft Life. This sends a strong message that working at Microsoft is not just a career, but a way of life. Second, the concept of the event created for potential candidates is brilliant. We want to help. Ask us what you want to know. Third, the tone of their announcement is friendly and helpful, confirming their words and making them sounds honest and genuine. A simple table with your HR team or employees sitting around will do.
Just let them talk and use your mobile phone to live stream. Cool, huh? Their LinkedIn Company Page is full of interesting information which helps potential candidates learn more about their business, brand, products and services, and of course job opportunities. Their page is always up to date with all the latest industry trends. They also regularly posts photos from industry leading events , followed by comments from their experts.
Use it to position your company as an industry leader. You will do that by creating and sharing interesting and engaging business-related content. Share a blog post in which your experts share their views of the new industry trends, publish photos with your expert's comments from industry leading events etc. Make sure to check it out because it offers many interesting good practice examples.
I singled out just one type of their Twitter posts. Take a look at these two examples:. Through these awards, they are communicating their values: gender equality and sustainability. Share the good news about your company and highlight every award, certification and recognition your company receives.
Another thing to remember if you plan to do any Twitter Employer Branding is to use visuals. Though Twitter was originally all about a few words characters to be exact , things have changed. Marriott has a great Instagram page called Marriott Careers. The hallmark of expertise is figuring out what's information and relevant.
Develop relationships with thought leaders and media representatives in your field and your community. Share your wisdom. Write prolifically about what you know to get your name in front of people as an expert. Contribute articles and blog posts any time you have an opportunity. Make sure it's informative, well written, timely, and valuable to readers. Build a community. Create a network of like-minded people in your field and work on connecting deeply and really getting to know one another.
Genuine expertise is always drawn to other experts, and in their company you can open up a whole world of new possibilities. Be of service to others. Become a trusted advisor and do what you can to help as many people as you can. How can you use what you do to be of service? Adding unique content into the mix will help your business to stand out from the rest. On average, brands post about six images per week on Instagram … which is over posts per year!
Creating an editorial calendar can help you save time and manage your Instagram presence. Fill in your calendar with some Instagram post types discussed earlier and plan your captions, hashtags, and posting times in advance. Your editorial calendar is also a great place to record any key events to highlight on your Instagram account, such as new product launches or special offers. With an editorial calendar , you can keep an eye out for real-time opportunities instead of scrambling for last-minute posts.
Manage and plan your Instagram content with our free calendar guide and template. Random or disjointed content confuses your audience and can cause you to lose followers. To prevent this, maintain a consistent brand aesthetic on your Instagram account. Determine what this looks like by thinking about your brand personality.
What are your brand values? How would your customers and employees define your brand? Are you bold, playful, gritty, or adventurous?
Apartment Therapy 's brand personality is bright, clean, and organized, and its account reflects all three of those traits. Taco Bell is another great example of brand aesthetic. Its feed focuses on the bold, on-the-go lifestyle of its millennial audience and features fun images to drive engagement.
Once you determine your brand personality, refine your content to match. This can even apply to the color palette used in your photos. Aim to post images with your brand narrative in mind, too. Including compelling stories in your captions can make your brand more relatable. Growing your following takes serious time and energy.
Also, Instagram's recent API changes will automatically delete those followers! For a comprehensive guide to getting more followers for your business Instagram, check out our blog post here. Once you establish a dedicated follower base, you can start converting those followers into paying customers.
On top of this, the updates are frequent and very engaging. Own up If you did something wrong, acknowledge it and apologize. There you have it: how to market your physical therapy clinic. I like to think of myself as more optimistic than that. This training program is specifically developed for making you an expert in facebook remarketing and the instructor Diego Davila has a fascinating 5 star rating for this course for this very reason. Hashtags should be natural in your caption. Maybe you'd like to use Instagram to share user-generated content so that followers can see real people using your product or service, like Orangetheory does.
Here are some strategies. Also, don't forget to leverage the link in your Instagram bio as well as your Instagram Story Highlights as these can connect followers to your website, blog, and product pages.
We recommend downloading the latest version of the app to follow along. Instagram users are active at all times of the day. However, there are a handful of optimal times to post on Instagram. For peak engagement, the best times to post are Mondays and Thursdays at any time except between p. This is for the time zone of your target audience. Many users tend to engage with more content during off-work hours on weekdays. One thing that makes Instagram unique is that you can share your content seamlessly across other social networks.
For this reason, tailor your content to each platform. However, linking your Instagram to your other social accounts like Facebook does increase the number of eyes on your posts. Remember, your Facebook Page will already be linked to your Instagram if you set up an Instagram business profile. If you do decide to do this, go to your Instagram settings and click Linked Accounts under Privacy and Security.